Disney+ Hotstar, a leading streaming platform in India, has lost nearly 84 lakh subscribers in the past six months, according to data from CNBC-TV18. Walt Disney Co. reported a 2% drop in overall Disney+ subscribers, with memberships falling from 161.8 million to 157.8 million.
What Happened? Disney+ Hotstar in India experienced an 8% membership drop during the quarter ending April 1, losing 4.6 million members and reducing the total subscriber base to 52.9 million. This marks the second consecutive quarter with subscriber losses, which coincides with the platform losing the rights to broadcast the IPL and HBO content.
In June last year, Reliance Industries-owned Viacom18 secured the IPL broadcasting rights, leading analysts to estimate a potential loss of 15-25 million subscribers for Disney+ Hotstar. The platform also ended its partnership with HBO, removing popular shows such as Succession, Game of Thrones, and Westworld.
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Meanwhile, Reliance Industries’ JioCinema has seen significant growth, amassing over 50 crore viewers and nearly matching YouTube’s monthly viewership. During the first weekend of the T20 league, JioCinema was downloaded over five crore times. JioCinema signed a deal with HBO for its content and launched original content in local languages.
Additionally, Jio Studios revealed a lineup of 100 new films and TV shows, including web originals and mini-series. As JioCinema gains popularity and the OTT space becomes more competitive, Disney+ Hotstar may continue to see a decline in its subscriber base.
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