Media reports suggested that India’s richest man Mukesh Ambani wants to bring IPL free to viewers to capitalise on ad sales revenue. The company that acquired the exclusive digital rights of the popular franchise league beating Amazon and Disney is expected to stream the matches through the JioCinema Platform. The platform also broadcasted the 2022 Fifa World Cup for free in India.
Reports also suggest that the company will also offer 4K viewing and also have a multi-cam feature that will let users toggle between camera angles. However, the company is yet to confirm the news.
Viacom18 — a joint venture of Paramount Global and Reliance Industries — looks to stream all 74 matches in multiple languages including several regional languages.
A Bloomberg report stated that the company expects around 55 crore people to tune in for this year’s IPL and the company looks to use the eyeballs to strengthen its ambitions in the digital landscape.
This year’s IPL is scheduled to start on March 31 and will conclude in late May.
Get Ring The Bell, Benzinga India’s weekly briefing. Designed specifically for investors like you.
Price Action: Shares of Network 18 slumped 1.49% to close at ₹59.35, and Reliance Industries shares plunged 2.28% to ₹2,379.00 as the markets closed on Monday.
© 2023 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.