Shares of Ola Electric were volatile on Wednesday after reports that it has brought EY India on board to address mounting criticism over its customer service and delivery commitments.
What Happened: Ola Electric, currently under the scanner for its customer service issues, has asked EY India to help steer its operations back on the right path, The Economic Times reported.
Nearly a dozen executives from EY reportedly joined the electric two-wheeler maker a few weeks ago on a three-month deputation for a project, with the possibility of extending their tenure based on the project’s results.
The global consulting firm is expected to advise the Bhavish Aggarwal-led startup on various service-related aspects of the business, including streamlining processes and managing the stocking and inventory of spare parts. this comes after a September report said that the electric scooter manufacturer had received 80,000 complaints in a month.
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Earlier this month, Aggarwal was also embroiled in a heated exchange with comedian Kunal Kamra on micro-blogging platform X. Kamra had pointed out the escalating complaints at the firm by posting a picture of a plethora of scooters lying outside the company's service centre.
Aggarwal retorted by offering to pay him more than his earnings from his "failed comedy career" if he could help resolve the issues. He added that the comedian was targeting his company because he was paid to do so.
Days later, the company was served with a showcase notice by the Central Consumer Protection Authority for allegedly violating consumer rights, running misleading advertisements, and unfair trade practices.
Ola Electric now plans to increase the number of its service centres to 1,000 from the present 400 by the end of the current year. People cited by ET say the company should instead focus on improving the quality of the existing centres.
Price Action: Ola Electric’s shares were down 0.01% to ₹89.50 on Wednesday morning.
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