Gaurav Singh Kushwaha was in his early 20s when he founded his first start-up but about five years later, as Kushwaha ventured into his new endeavour, he had little idea that his brand would be backed by the industry’s bigwigs.

Kushwaha attended the prestigious Indian Institute of Technology where he pursued his bachelor’s degree. He went on to work as a software engineer and eventually bagged a position at Amazon. In 2006, Kushwaha left his job at Amazon to start his first business, Chakpak, a platform for movie reviews where people could engage and debate with one another. Within three years, it reportedly grew to become one of the top 50 websites in the country.

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In 2011, when he was just 27, Kushwaha founded the jewellery brand BlueStone. The Bengaluru-based company was fortunate to secure a personal investment from renowned Indian businessman Ratan Tata.

It was during this time that Tata offered Khushwaha vital advice: to concentrate on delivering value for customers and to strive for excellence in product, service, and company culture. Tata expressed a keen interest in the online segment of the business and said that if these elements are managed effectively, customers will develop trust and a connection with the company.

Presently, the brand also counts Zerodha co-founder Nikhil Kamath, Zomato founder and CEO Deepinder Goyal and CarDekho founder and CEO Amit Jain among its investors.

Earlier this year, reports said that the company is planning to raise around ₹2,000 crore through an initial public offering. With this, it stands to compete against established players like Titan, Kalyan Jewellers and many more

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