Uber India has launched hyperlocal deliveries from neighbourhood grocery and departmental stores, tapping into the quick commerce boom in India.

What Happened: As reported in an ET report, the service, named ‘store pickup,' is available in nine cities including Delhi-NCR, Bengaluru, Chennai, Hyderabad, Kolkata, Lucknow, Jaipur, Guwahati, and Ludhiana.

Currently, Uber enables customers to pay stores directly for their purchases, but plans are underway to allow payments through its platform soon.

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Uber’s India unit, traditionally focused on ride-hailing, is increasingly investing in the delivery domain. The company is known for making data-driven decisions, ensuring that any new project or experiment is financially sustainable before proceeding.

Why it matters: This expansion into store pickup services in India follows its success in the US and comes at a time when competitors in the space are facing challenges.

For instance, Reliance Retail-backed Dunzo is struggling to stay afloat, Walmart-backed PhonePe recently withdrew from delivering non-food items via the ONDC network, and Ola has resumed some of these services. Furthermore, Flipkart is also looking to enter the quick-commerce sector.

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