Tata Starbucks Sets Sights On 1,000 Stores In India By 2028

Tata Starbucks Private Limited, on a robust growth trajectory in India, has announced ambitious plans to operate 1,000 stores by 2028, marking an era of rapid expansion with a new store opening every three days. This initiative is part of Starbucks’s Triple Shot Reinvention Strategy, emphasizing job skilling for local partners, enhancing customer experiences, and promoting Indian-origin coffee globally.

What Happened? With India’s economy projected to become the world’s third-largest by 2030, Starbucks sees the country as a key growth market. The joint venture between Starbucks Coffee Company and Tata Consumer Products Limited, initiated in 2012, has grown to over 390 stores in 54 cities, employing approximately 4,300 partners.

To meet the 1,000-store goal, Tata Starbucks plans to double its workforce and tap into the potential of Tier 2 and 3 cities, drive-thrus, airports, and 24-hour stores. Laxman Narasimhan, CEO of Starbucks, praised India as one of the fastest-growing markets and expressed confidence in the partnership with Tata and the dedicated ‘green apron’ partners to realize this global vision.

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There’s more brewing: In pursuit of exceptional coffee experiences, Tata Starbucks will inaugurate its second Starbucks Reserve store following the success of Starbucks Reserve Fort Mumbai. These stores, alongside the introduction of the Monsooned Malabar Starbucks Reserve whole-bean coffee, aim to enhance India’s rich coffee culture.

Supporting vocational skills, Tata Starbucks, in collaboration with The Starbucks Foundation and TRRAIN, is empowering young Indian women by providing vocational training, skills development, and mentoring, with on-the-job learning opportunities across major cities.

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