Reliance‘s Campa Cola has reportedly joined the Board of Control for Cricket in India (BCCI) as a central sponsor, making it a key stakeholder in India’s premier cricket administration body.
As per The Economic Times report on Wednesday, the new sponsorship deal will play a crucial role in supporting the BCCI’s operations and its various cricketing events across the nation.
As part of the deal, Campa will secure exclusive on-stadium presence, and pouring rights, and become the official beverage partner for all cricket matches played in India within the specified tenure. This agreement is expected to cover a wide spectrum of cricket events, including the main series, under-19 series, and women’s series, providing Campa with significant visibility and association with cricket across various levels and categories in the country.
This association with BCCI, the richest cricket board in the world, is expected to bolster Campa’s brand visibility and reach among cricket-loving audiences in India and beyond.
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