Paytm and CEO Vijay Shekhar Sharma have highlighted an unexpected use of its newly launched soundbox in a Delhi bookstore that involves the popular Harry Potter series.

What Happened: The use of Paytm’s Soundbox in a Delhi bookstore to play a Harry Potter audiobook was praised as an intelligent way to drive book sales by Paytm and its CEO on X, formerly known as Twitter.

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The Soundbox, launched recently by fintech giant Paytm, serves as a payment notification device and doubles as a Bluetooth speaker. This dual functionality enables merchants to receive payment alerts over music.

Why It Matters: In July, Paytm introduced two new versions of the Soundbox, including the Paytm Music Soundbox, which not only provides payment alerts but also plays music from a phone via Bluetooth. It is equipped with a unique voice overlay feature that allows this functionality.

The innovative usage of the Soundbox in a Delhi bookstore underscores its potential to enhance business operations and increasing sales. Paytm hopes that with its 10-day battery life, 4G connectivity, and a 4-watt speaker, the Soundbox will become a valuable tool for businesses, especially in small spaces.

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Disclaimer: Artificial intelligence was used as a secondary aid in the writing of this story.