Paytm and CEO Vijay Shekhar Sharma have highlighted an unexpected use of its newly launched soundbox in a Delhi bookstore that involves the popular Harry Potter series.
What Happened: The use of Paytm’s Soundbox in a Delhi bookstore to play a Harry Potter audiobook was praised as an intelligent way to drive book sales by Paytm and its CEO on X, formerly known as Twitter.
The Soundbox, launched recently by fintech giant Paytm, serves as a payment notification device and doubles as a Bluetooth speaker. This dual functionality enables merchants to receive payment alerts over music.
Why It Matters: In July, Paytm introduced two new versions of the Soundbox, including the Paytm Music Soundbox, which not only provides payment alerts but also plays music from a phone via Bluetooth. It is equipped with a unique voice overlay feature that allows this functionality.
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The innovative usage of the Soundbox in a Delhi bookstore underscores its potential to enhance business operations and increasing sales. Paytm hopes that with its 10-day battery life, 4G connectivity, and a 4-watt speaker, the Soundbox will become a valuable tool for businesses, especially in small spaces.
Disclaimer: Artificial intelligence was used as a secondary aid in the writing of this story.
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