Apple is gearing up to produce the iPhone 15 Plus locally, right on the heels of initiating the production of its base model in India. Foxconn’s facility near Chennai is buzzing with preparations for this new venture, a media report reveals.
What Happened? Speaking to the Economic Times, an industry insider spilled the beans, “The iPhone 15 Plus will soon join the local assembly line, marking the quickest rollout for a premium model in India.”
Although Apple crafts the iPhone 14 and 13 series in India, the Pro models remain an exception, relying on imports. This import-centric approach, coupled with currency dynamics, places India’s iPhone prices among the world’s steepest.
Yet, Apple’s optimism shines bright. “We’re gearing up for a record-breaking quarter in sales,” an executive shared.
The iPhone 15 range, priced between ₹79,900 and a whopping ₹1,99,900, positions India to join the global launch bandwagon as one of the first countries to sell the new phone on September 22.
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Local production limited? Apple’s recent iPhone series launch showcased a slew of upgrades, including a zippier chip for enhanced gaming and a sleek titanium casing for its Pro variants. With an ambitious goal to double its sales in India next quarter, Apple is sweetening the deal with fresh launches and tempting price slashes on the iPhone 13 and 14. This strategy is poised to make the upcoming festive quarter a record-breaker for Apple’s Indian sales.
While the ‘Made in India’ iPhone 15 is a significant milestone, the local production volume isn’t quite there yet. With the festive frenzy approaching, Apple plans to bridge the demand gap with imports from its primary Chinese hub.
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