In a power play that’s as exciting off the field as on it, Disney Star has reportedly snagged a whopping ₹200 crore sponsorship deal with Hindustan Unilever (HUL) for the upcoming Asia Cup and ICC Cricket World Cup.
Why the big bucks? Well, the timing couldn’t be better. The festive season perfectly aligns with both cricketing events, making them a marketer’s dream. “Advertisers have the option of selecting from a wide range of packages across linear and digital that align with their business goals,” said an insider speaking to the Economic Times.
The Asia Cup and World Cup are happening back-to-back, which means Disney Star has a golden opportunity to maximize its ad inventory.This development also comes hot on the heels of Disney Star’s ambitious ₹400 crore ad revenue target for the Asia Cup alone.
The Asia Cup kicks off today, while the World Cup, hosted by India, will run from October 5 to November 19. With 13 matches in the Asia Cup and a staggering 48 in the World Cup, the stage is set for some high-octane cricket.
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