Hotstar will now offer free cricket streaming for ICC events

Disney Star anticipates capturing the attention of at least 800 million viewers during the World Cup across TV and digital platforms.

Disney Star Set To Score ₹4,000 Cr From Cricket World Cup Ads: Report

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The ISL&#39;s organizer, Football Sports Development Ltd (FSDL), in which Reliance holds a 65% stake, faced losses over the past few years, prompting Disney Star to push for an auction of the ISL media rights.

Viacom18 Scores Big Again Bagging Exclusive ISL Broadcasting Rights for Two Seasons

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This development also comes hot on the heels of Disney Star&#39;s ambitious ₹400 crore ad revenue target for the Asia Cup alone — clearly, the broadcaster is batting on a strong wicket.

Disney Star Hits A Six With ₹200 Crore HUL Deal For Cricket World Cup, Asia Cup: Report

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The Asia Cup, kicking off on August 30 and running up to September 17, promises some high-octane India-Pakistan matches, a surefire viewer magnet. 

Disney Star Is Set To Bat Towards A ₹400 Crore Ad Revenue Score This Asia Cup: Report

BCCI cricket lead sponser

Entertainment

For the highly anticipated Cricket World Cup, Star Sports is seeking ₹120 crore for co-presenting sponsorship and ₹90 crore for associate sponsorship.

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