Kunal Shah, the founder of CRED, believes that follower count and tweet engagement will emerge as the new criteria to assess social influence.
What Happened? In a tweet on Monday, Shah stated that negative emotions such as outrage, hate, and ridicule tend to generate the most engagement and followers on Twitter. This, he notes could result in a more negative social media environment.
The entrepreneur was alluding to Twitter’s decision to remove all legacy verified badges for users and organisations from April 1.
That said, at the time of writing, legacy users continued to hold on to their verified blue tick markers with no official take as to why they were still around.
Elon Musk stated in a December 2022 tweet that Twitter would remove all legacy blue checks in the coming months as "The way in which they were given out was corrupt and nonsensical".
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The microblogging platform introduced its subscription service, Twitter Blue, in December 2022, which provided users with a verified blue checkmark and a range of additional features for $8 (₹659) per month. The service became available in India on February 8, with a monthly web subscription fee of ₹650 and a mobile subscription fee of ₹900.
Organizations and brands, on the other hand, will have to pay a significantly higher price for the "Verified for Organizations" program, which starts at $1,000 (₹82,343.36) per month for subscriptions.
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