Twitter has introduced a new feature called Verified Organizations, allowing pre-approved organizations to verify their associated handles. The feature is now available across all regions of the world, including India.
What Happened? Twitter’s Verified Organizations claims to offer businesses, non-profits, governments, and multilateral organizations a fresh approach for companies and their affiliates to differentiate themselves on the platform.
The Verified Organizations feature allows organizations to distinguish themselves on Twitter and have control over vetting and verifying their affiliated accounts.
However, the feature will not be cheap. Companies will have to shell out ₹82,300 per month (base price) if they want to get in. An additional charge of ₹4,120 will be levied for each affiliation
Various organizations from different industries, such as sports teams, news organizations, financial firms, Fortune 500 companies, and non-profits, have already joined Verified Organizations.
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They have listed their affiliated accounts publicly on their Twitter profiles, indicating their association with the organization. The Verified Organizations feature provides an affiliate badge on the affiliated accounts’ profiles, displaying the organization’s logo and featuring them on the organization’s profile.
Free for some: Twitter has stated that it will stop providing free account verification from April 1, 2023. The company will also exempt its 500 biggest advertisers and the 10,000 most-followed organizations with prior verification from paying a fee for verification, according to an internal document acquired by The New York Times.
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