Twitter has stated that it will take down all legacy verified badges for users and organizations from April 1. The blue checkmark will only be granted to Twitter Blue subscribers moving forward.

What Happened? “Starting April 1, we'll be winding down our legacy Verification program and accounts that were verified under the previous criteria (active, notable, and authentic) will not retain a blue checkmark unless they are subscribed to Twitter Blue,” the social media platform said in a tweet.

Retweeting an update shared by Twitter Blue’s official handle Elon Musk said, “Twitter Verified now available worldwide!” He also urged users to sign up via web browsers to avail of the subscription for $7 (₹576.50) a month.

This decision was imminent, with Elon Musk stating in a December 2022 tweet that Twitter will remove all legacy blue checks in the coming months as “The way in which they were given out was corrupt and nonsensical”.

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Pay up or lose your Blue checkmark: Twitter introduced its subscription service, Twitter Blue, in December 2022, which provided users with a verified blue checkmark and a range of additional features for $8 per month. The service became available in India on February 8, with a monthly web subscription fee of Rs 650 and a mobile subscription fee of ₹900.

Organizations and brands, on the other hand, will have to pay a significantly higher price for the “Verified for Organizations” program, which starts at $1,000 (₹82,343.36) per month for subscriptions. If they are business or non-profit, these accounts will receive a gold checkmark and square avatar.

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