Mukesh Ambani

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In a recent incident, a Mumbai-based doctor was duped of ₹7 lakh by fraudsters who employed a deepfake video of Mukesh Ambani.

After Alia Bhatt, Deepfake Targets Mukesh Ambani: Misled By India&#39;s Richest Man&#39;s Fake Video, Mumbai Doctor Loses ₹7L

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He was responding to a deepfake video of him promoting an app. He denied being part of the video and urged social media platforms to be alert and responsive in tackling such videos. In the deepfake video, a voice similar to Tendulkar can be heard praising the app that claims to help people make money.

Sachin Tendulkar Slams Earning App&#39;s Deepfake Video As &#39;Misuse Of Tech&#39;

Deepfake Photo by Wright Studio on Shutterstock

Google has already implemented a global policy requiring clear disclosure of deepfakes in electoral content.

Google Tightens Reins On Deepfakes After Katrina Kaif, Alia Bhatt, Others Fall Prey

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Google has also implemented a similar policy, mandating disclosure for AI-created images or audio in ads since November 2023.

Rashmika Mandanna Deepfake Row: Facebook, Instagram Mandates Disclosures In Ads

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