The Adani Group’s super app, Adani One, is making strides in the digital lending space by initiating pilot projects with fintech firms and non-banking financial companies (NBFCs).

What Happened: Adani One has entered into a partnership with KrazyBee Services, the NBFC arm of fintech company KreditBee, to offer personal loans on its platform, Moneycontrol reported.

The super app, made by Adani Enterprise Limited’s digital arm, Adani Digital Labs, is also in discussions with other fintech players and NBFCs to expand its credit product offerings.

Under the agreement, Adani Digital will operate as a lending service provider (LSP), offering personal loans ranging from ₹1,000 to ₹5 lakh from KrazyBee’s books. The commissions will be determined based on the contract and loan size.

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This move marks a significant expansion of Adani’s super app strategy, which was previously focused on travel and airport-related services. The app also provides a co-branded credit card with ICICI Bank, offering benefits on travel and flight bookings, and bill payments on the platform through its connection with the Bharat Bill Payment System (BBPS).

Adani’s move into digital lending comes as Tata Group continues to refine its super app Neu, despite over two years of launch and about $2 billion (around ₹16,747 crore) in investments. Notably, KreditBee is also a lending partner for Tata Neu.

Since its launch in December 2022, Adani One has been offering a variety of services such as cab services, flight bookings, shopping at Adani-run airports, rewards redemptions, a loyalty programme, sampling, and porter services.

The company is also in the process of launching its own UPI payments service by applying for a third-party application provider (TPAP) license from the National Payments Corporation of India (NCPI).

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