The 2024 edition of the Indian Premier League (IPL) has made history by attracting a staggering 62 crore viewers on JioCinema, setting a new viewership record for the platform.
What Happened: The audience reach for the Indian Premier League (IPL) 2024 on the official streaming platform JioCinema 62 crore viewers, a 38% rise from the 449 million viewers recorded in the previous season.
JioCinema, the official streaming platform for the Indian Premier League (IPL), concluded the season with a record reach of 2,600 crore views during the 2024 season, marking a 53% growth compared to IPL 2023. As JioCinema wrapped up its second season, the platform recorded over 35,000 crore minutes of watch-time.
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The Connected TV audience also expanded, driven by features such as 12 language feeds, 4K viewing, multi-cam views, and a stadium-like experience through AR/VR and 360-degree viewing. This led to an increase in average time spent, which touched 75 minutes, up from over 60 minutes in the previous season.
“We conclude the IPL 2024 with a promise to continue redefining the way sports are consumed in India,” said a Viacom18 spokesperson. “The growth we are seeing year-on-year assures us that our viewer-centric presentation is engaging and appreciated. We would also like to thank our partners, sponsors, and stakeholders who have shared our vision as we remain on course to make JioCinema the most sought-after platform.”
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