Indian cricket sensation Surya Kumar Yadav has become the new brand ambassador for Moha:, a top Ayurvedic wellness brand in India.

What Happened: Moha: made the announcement on Tuesday. Moha: said the cricket star’s journey to international fame, while staying grounded in his roots, mirrors the company’s mission and ethos of maintaining high-performance standards in personal care.

Yadav expressed his enthusiasm for the partnership, lauding moha:’s extensive range of Ayurvedic products. He emphasised the significance of sun protection and foot care in his routine, endorsing Moha:’s products as his preferred choice.

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Ram H Shroff, Director of Charak Pharma, moha:’s parent company, voiced his excitement about the alliance, underlining their mutual values of trust, reliability, and excellence. He also pointed out Moha:’s commitment to innovation and quality, demonstrated by their pioneering Indian Sunscreen Spray.

Why It Matters: The partnership is a strategic move for Moha:, leveraging Yadav’s popularity and influence in the cricketing world to reach a wider audience. For Yadav, this partnership aligns with his personal commitment to wellness and his belief in the benefits of Ayurveda.

This collaboration is expected to boost Moha:’s brand visibility and market reach, while also reinforcing Yadav’s image as a role model for wellness and fitness. The partnership is a testament to the growing influence of sports personalities in brand endorsements, particularly in the wellness and personal care sector.

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