Zomato Introduces 'Pure Veg Mode' And Fleet For Vegetarian Customers

Understanding the unique dietary needs and preferences of India’s substantial vegetarian population, Zomato is introducing a “Pure Veg Mode” and a special “Pure Veg Fleet” catering exclusively to those who prefer their greens untouched by non-vegetarian fare.

What Happened: Deepinder Goyal, the CEO of Zomato took to X on Tuesday stating that this move stems from direct feedback from vegetarian customers who are quite particular about the segregation of their food from non-vegetarian options, right from the kitchen to their doorstep.

The “Pure Veg Mode” will showcase a selection of strictly vegetarian restaurants. The “Pure Veg Fleet” ensures that your vegetarian meal is delivered without any mix-up with non-vegetarian orders, keeping the integrity of a vegetarian diet intact.

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“This means that a non-veg meal, or even a veg meal served by a non-veg restaurant will never go inside the green delivery box meant for our Pure Veg Fleet,” clarifies Goyal.

What to know: This initiative isn’t just about food preferences; it’s about respecting and catering to diverse dietary needs without leaning into any religious or political biases, notes Goyal. Zomato isn’t stopping there, though. Goyal hinted at more specialized fleets down the line, including a cake delivery fleet designed with hydraulic balancers to keep your cakes perfect on the move.

With a phased rollout planned across India in the coming weeks, Zomato’s commitment to customer satisfaction and community service shines through, promising a more inclusive and responsive dining experience for everyone.

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Posted In: Social MediaRestaurantsStartupsGeneralDeepinder GoyalZomato