Online travel booking platform EaseMyTrip.com and telecommunications major Vodafone Idea (Vi), have announced a strategic partnership for exclusive travel and international roaming services to Vi users.

What Happened: The unionship will allow Vi customers to have exclusive deals on flights, hotels, trains, buses and cabs through the Vi application.

The collaboration will commence with Vi users having the benefit of zero convenience fees on all their flight bookings. The telecom company’s customers will soon also be privy to offers on domestic and international hotels, holidays, buses, activities and cab bookings.

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“We share a common ground with Vi of being a digital-first brand and believe in servicing our customers with nothing but the best. Our unique association will go a long way in providing exceptional services to our and Vi customers ensuring travel bookings become easy and seamless for them through the Vi app." said Rikant Pittie, co-founder of EaseMyTrip.

Avneesh Khosla, CMO of Vi, also expressed his enthusiasm about the collaboration, adding that travel was a high-demand category that’s growing with time and EaseMyTrip is at the forefront of this phenomenon.

Why It Matters: The partnership signifies a strategic move for both companies. For Vi, it adds to its existing array of additional services like Vi Music, Vi Games, Vi Jobs & Education and Vi Movies & TV. For EaseMyTrip, this collaboration opens up Vi’s customer base, boosting its market reach and potentially its revenue.

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