Google Pay Dominates In India: Outpaces US, UK In Mobile Payments

Google Pay, a dominant player in the mobile payment services market, has become a staple in the daily transactions of over 150 million users across 42 markets. However, its usage varies significantly across countries. According to AltIndex.com, the app sees much higher usage in India and Poland compared to the U.S. or the U.K.

What Happened? India emerges as Google Pay’s largest market, with a striking 80% of consumers regularly using the app for online or point-of-sale (POS) payments, dwarfing usage rates in other nations. Poland follows, albeit at a distance, with 35% of its consumers relying on the app.

In contrast, more developed countries like the U.S. and the U.K. trail significantly. Only 33% of Americans use Google Pay, with a large proportion of iPhone users preferring Apple Pay. Similarly, in the United Kingdom, only 25% of consumers use Google Pay, with a majority still favouring traditional debit and credit cards.

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What to know: Germany displays modest Google Pay usage, with 31% for POS payments and 16% for online transactions.

Japan and Austria are at the lower end of the spectrum, with Japan having only 4% of its population using Google Pay for POS payments and none for online transactions, while Austria sees 15% usage for managing online and in-store purchases.

This data underscores the regional disparities in adopting mobile payment technologies, with India and Poland leading the way and Western countries showing more conservative trends in digital payment adoption.

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