How This Mother-Son Duo From Mumbai Is Crafting Culinary Bridges Between Urban Palates And Rural Hopes

In the heart of Maharashtra, Apurva and Siddharth Purohit, a dynamic mother-son duo from Mumbai, have embarked on a mission to bridge the urban-rural divide with their venture, Aazol. Aazol is not just a business; it's a beacon of hope for rural women, offering them a stable livelihood and a chance to combat malnutrition in their families.

What to Know? Apurva, with her rich experience in the media business, and Siddharth, a passionate consultant, felt a compelling urge to contribute to the upliftment of the underprivileged. The pandemic accentuated this desire, leading Apurva to early retirement and the inception of Aazol in 2021.

A visit to the Mahalaxmi Saras Exhibition unveiled the untapped potential of authentic Maharashtrian snacks, inspiring them to create a marketplace for these hidden gems.

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The Aazol Mission: Aazol, a harmonious blend of tradition and entrepreneurship, collaborates with 17 self-help groups across Maharashtra, ensuring that women are paid upfront and fairly. The venture has illuminated lives in villages like Wardha, providing a consistent income and breaking the shackles of financial stress.

The company's diverse array of preservative-free snacks, including the rare ‘mahua ladoos’, has reached countless households, available on various platforms like Amazon and Flipkart.

Apurva's journey from a structured corporate life to a startup resonates with her desire to leverage her privilege to fuel societal change, proving that it's never too late to follow one's calling.

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