Customers flocked to Apple’s flagship store to get their hands on the latest editions of the iPhone 15 on the day of its launch in India, with many waiting for hours to buy the smartphone.

What Happened: On Thursday, customers lined up for hours at the first Apple store in Mumbai’s Bandra Kurla Complex (BKC) to get their hands on the first iPhone 15, ANI reported. A customer who had traveled from Ahmedabad mentioned, “I have been here since 3 p.m. yesterday. I waited in the queue for 17 hours to get the first iPhone from India’s first Apple store.”

Another customer, Vivek from Bengaluru, also expressed his excitement, saying, “I am happy I am getting my new iPhone 15 Pro. I’m very much excited, I’ve been waiting for this all year”

Aan from Ahmedabad, who has met Apple CEO Tim Cook twice, including once at the opening of the store, also joined the queue early. “I’ve been doing this for seven years,” he said.

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Why It Matters: The intense demand for the iPhone 15 in India is evident, with several models already seeing delayed delivery times. The buzz around the device’s release has been so high that certain models and configurations have seen delivery times pushed back to November on Apple's online store.

Despite the iPhone 15’s hefty price tag in India, customers are showing no signs of slowing down. The iPhone 15 Pro, priced at ₹1,34,900 ($1,628), and the premium iPhone 15 Pro Max, available at a record ₹1,59,900 ($1,930), have continued to attract buyers, despite their high costs.

The phones are likely to bear a ‘Made in India’ stamp on the packaging, marking a shift in Apple’s manufacturing strategy in India.

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