How A Small Hill Station Native From Himachal Went From Dreaming Of A 'Contessa' To Disrupting The FinTech Space

Manav Jeet, a native of the quaint town of Nahan in Himachal Pradesh, stands as a testament to the power of dreams. Today, his FinTech brainchild, Rubique, operates in major Indian cities like Mumbai, Delhi, and Kolkata. But the journey to this success was paved with passion, persistence, and a vision to revolutionize the financial sector.

What to know? Arriving in Mumbai with dreams as vast as the city’s skyline, Manav Jeet’s ambition was fueled by his desire to own a “Contessa”. His relentless drive saw him collaborate with industry giants like CITI, HDFC Bank, and Yes Bank.

However, after 25 years in the corporate world, he felt the urge to innovate, to disrupt. He envisioned a platform that would bridge the chasm between lenders and borrowers, making financial transactions seamless and consumer-centric.

Together with Sandeep Nambiar, a tech-savvy family friend, Manav Jeet founded Rubique. Initially dubbed Bestdealfinance, the startup underwent a transformation, pivoting its model to cater to the digitally-inclined customer.

See also: Madurai’s 21-Year-Old That Turned A Kitchen Experiment Into A ₹10 Crore Business

Rubique’s dual-pronged approach offers users a comprehensive digital catalogue of financial products and an efficient online application system. Their unique “Magic Score”, an AI-driven credit score, ensures optimal matchmaking between lenders and borrowers.

Rubique’s offerings span from personal loans to insurance services, catering to diverse financial needs. With a focus on actual disbursement, the platform streamlines the loan process, whether it’s a short-term personal loan or a decade-long property loan.

Manav Jeet’s journey, from a small-town boy to the helm of a FinTech disruptor, is a story of vision, resilience, and the magic that happens when technology meets ambition.

Read next: How This Engineering Dropout Helps Indian Techies Scale Silicon Valley Heights

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