Madurai's 21-Year-Old That Turned A Kitchen Experiment Into A ₹10 Crore Business

In the heart of Madurai, a young 21-year-old named Surya Varshan is revolutionising the skincare and personal care sector. His brand, Naked Nature, which began its journey in a modest kitchen, is now a symbol of sheer willpower and innovation.

What to know? While still in his 12th grade in Thoothkudi, a town celebrated for its rich salt deposits, Surya crafted his inaugural product – the ‘Hibiscus Bath Salt’, priced at ₹320. Despite facing scepticism in a market wary of ventures led by young entrepreneurs, Surya’s relentless commitment saw him juggling his engineering studies in Chennai and frequent weekend visits to Madurai to oversee his budding enterprise.

A pivotal moment in his journey was when an ayurvedic doctor, captivated by the Hibiscus Bath Salt, placed a larger order. This validation prompted Surya to relocate his academic endeavours to Madurai, bringing him closer to his passion project. Recognising the vast potential of the digital age, he immersed himself in digital marketing. Leveraging YouTube’s vast educational resources, Surya not only honed his skills but also initiated online courses on the subject.

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The revenue generated, a whopping ₹20 lakh, was reinvested into Naked Nature, propelling the brand to greater heights.

A Flourishing Portfolio: Today, Naked Nature boasts an impressive array of 47 diverse products, ranging from bath essentials to baby care. The brand’s achievements in the fiscal year 2021-22 are a testament to its meteoric rise, with a turnover of ₹56 lakh and a staggering valuation of ₹10 crore. Operating from its base in Madurai with a dedicated team of six, the brand’s influence spans across multiple states in India.

Naked Nature’s journey is more than just a business success story. It’s a tribute to the indomitable spirit of youth, adaptability, and the essence of innovation.

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