In the aftermath of the 2001 Gujarat earthquake, while many lamented their losses, Mansukhbhai Prajapati of Wankaner saw a glimmer of opportunity amidst the ruins. A simple comment about a broken fridge being ‘MittiCool‘ sparked an idea in this traditional clay craftsman’s mind. What if he could craft a refrigerator entirely out of clay?
What to know? Without the backing of formal education but armed with an intimate understanding of clay, Mansukhbhai set out on his mission. The result? A clay refrigerator that functioned without electricity, keeping its contents cool and fresh.
But this innovation wasn’t met with immediate applause. Sceptics doubted, funds were tight, and the journey was anything but smooth. Yet, Mansukhbhai’s determination was unyielding. His venture, MittiCool, began to reshape the way people viewed kitchenware.
From his pioneering clay fridge, he ventured into creating clay-based non-stick pans, water filters, and even cookers. Each product was a testament to sustainable living, affordability, and the genius of traditional craftsmanship.
But Mansukhbhai’s impact wasn’t confined to his products alone. MittiCool became a beacon of employment in Wankaner, reviving faith in the magic of clay and craftsmanship.
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