PhonePe, the digital payment juggernaut, has unveiled its very own stock broking app. Sameer Nigam, the company’s CEO and co-founder, touted this as a crowning achievement, completing PhonePe’s suite of financial services. “This is our most significant launch this year, even surpassing our earlier innovations like Pincode,” Nigam remarked.

Why stock broking? Diving into the stock trading arena, PhonePe is looking to harness the burgeoning interest among its vast user base. The app promises users a smooth gateway to stock market insights, trading tools, and investment prospects.

This move follows PhonePe’s recent foray into e-commerce with Pincode, and whispers suggest an app store might be on the horizon. Clearly, PhonePe is setting its sights on becoming an all-encompassing digital hub.

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While giants like Zerodha, Upstox, and ICICI Direct already dominate the online trading landscape, PhonePe’s massive user base and its standing as a reliable payment app might prove helpful.

A standout feature? The seamless blend with the PhonePe universe. Users can directly invest from their PhonePe wallets, bypassing the hassle of juggling multiple apps. Plus, with a focus on simplifying investments for rookies and a robust security framework, PhonePe is gearing up to make waves in the stock broking domain.

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