As Food Inflation Soars Burger King Waves Goodbye To Tomatoes

As India grapples with soaring food inflation, Burger King has removed tomatoes from its wraps and burgers in many of its outlets due to a quadrupling of prices, as per a Reuters report.

“Even tomatoes need a vacation … we are unable to add tomatoes to our food,” read notices at two Burger King India outlets, attributing the move to quality issues. Burger King, boasting nearly 400 outlets in India, is not alone in this decision. Other major chains like McDonald’s and Subway have also axed tomatoes from their menus as the nation’s food inflation reaches its peak since January 2020.

Tomato Troubles
The tomato supply crisis is attributed to a 450% price surge due to monsoon rains disrupting crops and supply chains. This has led to consumers questioning the absence of tomatoes in their burgers. In response, Burger King India assures its patrons of their commitment to high quality and promises the return of tomatoes soon. July’s retail inflation data reveals a 37% year-over-year increase in vegetable prices, with staples like onions, peas, garlic, and ginger also seeing a rise.

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Government’s Response
To mitigate the supply crisis, India has commenced tomato imports from Nepal and has set up vans to distribute the staple at more affordable rates nationwide. Social media posts depict long queues of citizens waiting to purchase these tomatoes.

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Posted In: RestaurantsEconomicsGeneralBurger KingsInflationRestaurant Brands Asia