TVS Motor Company on Friday unveiled the TVS Raider Super Squad Edition, inspired by Marvel Super Heroes, Black Panther and Iron Man.
As per the company, the TVS Raider, known for its sporty appeal, has been a favourite among Gen Z customers since its 2021 launch. This new edition aims to further enhance its appeal.
Aniruddha Haldar, Senior Vice President (Marketing) – Commuters and Corporate Brand & Dealer Transformation at TVS, commented on the launch, stating, "The introduction of the TVS Raider Super Squad Edition with two iconic Marvel characters marks another milestone in our successful collaboration with Marvel. The overwhelming response to TVS Raider, especially from Gen Z since its launch, will be further amplified with this offering."
The TVS Raider Super Squad Edition is priced at ₹98,919 (Ex-showroom- Delhi) and is available across all TVS Motor touchpoints.
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