Naresh Nambisan, an analyst with a significant following on X (previously Twitter) expects Elon Musk’s new reward scheme for high engagement on the social media platform he owns, to trigger an increase in tweets from film stars and politicians.
What Happened? Sharing his perspective on Twitter’s upcoming ad revenue share program for tweets, Nambisan also predicts a boom in ghost tweeting services and believes that content creators from other platforms might start creating content for X.
What is he referring to? Twitter, on Saturday, began rolling out its new program that shares ads revenue with creators who’ve managed to accumulate a fair amount of engagement on a tweet – a lot like YouTube videos.
The program’s entry requirements are quite high, including an active subscription to Twitter Blue/Verification for Organizations and at least five million tweet impressions each month for the last three months. Only a few highly active Twitter accounts can achieve this level of engagement.
How’s the new program different from how monetization works on YouTube?
The ads revenue sharing program for creators on X could push users to share more contentious, divisive tweets to generate more responses and increase potential ad exposure. The high engagement thresholds might motivate more high-profile users to tweet more often for a direct revenue incentive, but smaller creators might find these levels challenging to meet.
These developments raise questions about the program’s impact on the Twitter landscape and the potential rise in ghost-tweeting by politicians, movie stars, and other high-profile individuals.
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