Amazon Prime Lite Debuts For ₹999 A Year: More Savings, Slightly Fewer Perks

Amazon after raising the price of its annual Prime subscription earlier this year, has launched a cheaper subscription plan, Amazon Prime Lite as an affordable alternative. This comes after the company trialled the plan with a few users earlier in the year.

Amazon Prime Lite: What’s on offer?

Amazon Prime Lite offers two-day delivery at no extra cost and limited access to Prime Video content. However, it excludes Amazon Music, Amazon Gaming, and Prime Reading, unlike the regular Amazon Prime subscription.

Priced at ₹999 per year, the Prime Lite plan is substantially cheaper than the regular ₹1,499 plan. Users can sign up through the Amazon app or website and can switch to the cheaper plan once their existing Prime subscription expires.

See also: Amazon Pay Banks On Mobile Wallets To Make A Dent In India’s Consumer Payments Sector

Amazon Prime Lite: The Drawbacks?

Although the regular Prime plan offers one-day and same-day delivery, Prime Lite subscribers can pay an extra ₹175 per order for Amazon’s Morning Delivery option for important orders.

The new plan also provides access to Amazon’s Prime Video streaming platform, albeit with some restrictions. Subscribers can only use two devices and can only stream content in HD resolution, while regular subscribers can access Ultra-HD HDR content.

Prime Lite subscribers will also encounter ads during streaming, and web browser access to Prime Video will not be available, but app streaming will still be possible.

Overall, Amazon Prime Lite offers a slightly reduced version of the regular Prime services but at a more affordable rate, suitable for occasional Amazon shoppers who can accommodate two-day shipping and are content with ad-supported Prime Video access.

Read next: Amazon Marks 10 Years In India With Seller Fee Cut, Big Future Plans

Don't miss a beat on the share market. Get real-time updates on top stock movers and trading ideas on Benzinga India Telegram channel.

Posted In: EntertainmentNewsRetail SalesTechGeneralAmazonAmazon PrimePrime MusicPrime Video