Amazon Prime’s subscription prices in India have been increased by a significant amount from their previous rates, as confirmed by the Netflix, Hotstar rival. Just a few months ago, Amazon had reduced the subscription prices to attract new customers, but now they have raised them again.
What Happened? Amazon has raised the one-month subscription price from ₹179 to ₹299, which is an increase of ₹120. For the three-month subscription, customers will now pay ₹499 instead of the earlier rate of ₹459, resulting in an increase of ₹140.
While the monthly and quarterly subscriptions have undergone a price change, the annual subscription fee remains the same. Customers can still avail the annual Amazon Prime membership subscription at ₹1,499, and the Annual Prime Lite plan is available at ₹999 on the official site.
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Existing monthly and quarterly subscribers who have opted for the auto-renewal option can continue paying the old price until January 15, according to Amazon. However, if they cancel the subscription for any reason and rejoin later, they will have to pay the new prices.
Amazon Prime membership offers various benefits to subscribers, such as faster delivery with Prime shipping, access to Prime Video, Prime Music, Prime Deals, Prime Reading, Prime Gaming, and Amazon Family.
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