Gan.ai, a generative AI-based video creation platform, has secured $5.25 million (₹43.43 crore) in a seed funding round. Sequoia Capital India’s rapid scale-up program, Surge, led the funding round with contributions from Emergent Ventures and several angel investors.

What Happened? Per TechCrunch, Gan.ai’s video personalisation software allows brands to record a video, input dynamic keywords into a script, and produce millions of uniquely customised videos.

High-profile clients, such as Mumbai Indians and Swiggy, also use Gan.ai to develop personalised video landing pages.

The platform integrates with multiple business services like Shopify, Calendly, Stripe, Salesforce, and Hubspot, enabling companies to craft enhanced shopping and payment experiences. Furthermore, Gan.ai offers comprehensive customer insights and video performance analytics to its users.

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In 2021, the company focused on developing its core technology, and in the following year, commercialised its operation with clients including Swiggy, Zomato, Mobile Premier League, Samsung, Vivo, and Bajaj Auto. Currently, Gan.ai services 40 clients, 12 of which are in the U.S., with about 90% of its revenue sourced from India and 10% from the U.S.

Gan.ai’s founder and CEO, Suvrat Bhooshan, forecasts that by the end of 2023, the majority of the company’s revenues will originate from the U.S.

Bhooshan said that they are eager to expand their operations using the new funds, particularly aiming to enlarge their engineering team and scale sales across the U.S. and India.

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