Meta, the parent company of Facebook and Instagram, has finally revealed the pricing for its subscription program dubbed Meta Verified. The announcement came over a month after Mark Zuckerberg, the CEO, and co-founder of Meta, announced the subscription plan.
What Happened? Meta has set a price of $14.99 (₹1,232) per month for users to receive a blue tick on their profiles across both Facebook and Instagram on Android and iOS. Additionally, a user can opt for a Facebook-only web-based option that costs around $11.99 (₹985) per month. This option would be more beneficial for brand pages on Facebook, which mainly operate through the website.
According to an Indian Express report, Meta Verified will cost ₹1,450 for the mobile version and ₹1,099 for the web version in India. Considerably higher than the Twitter Blue prices announced last month. In order to avail Twitter Blue in India on mobile, users need to pay ₹900/month for both Android and iOS devices, while the price for a web subscription plan is around ₹650/month.
Currently, Meta is beta-testing the subscription model in select geographies, and interested users will have to join a waiting list to get their accounts on Facebook and Instagram verified.
Why It Matters? Users who opt for Meta Verified will have access to several other features, including direct account support, proactive account security and protection against impersonation, increased reach on Facebook and Instagram, and other exclusive perks.
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It is worth noting that a user has to be at least 18 years old to opt for Meta Verified, and Meta will require a selfie and a government ID, which could be an Aadhaar card or passport in India’s case. The government ID must match the user account’s name looking to get verified.
This announcement follows months after Elon Musk's Twitter launched its own subscription program, Twitter Blue. Meta Verified has currently been launched in the US, Australia, and New Zealand with a wider rollout expected later this year.
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