Kunal Bahl’s e-commerce platform Snapdeal has announced that it has begun receiving orders through Open Network for Digital Commerce (ONDC) after completing its full integration with the platform earlier this month.

What Happened? Snapdeal revealed to CNBC TV-18 that since integrating, the e-commerce company has received a host of orders from smaller cities in Ajmer, Gurdaspur, Aligarh, Indore, Kakinada, and Amravati.

The platform also delved deeper into its data sets to list some of the categories which it saw a bulk of orders from. The e-commerce noted customers mostly ordered products like bed sheets, towels, utensils, storage and serving sets.

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Why it matters? Snapdeal claims that it is the only e-commerce platform in the country to focus on the value segment. Value e-commerce essentially refers to offering users quality merchandise at affordable prices. In most cases, the price range for value products is below ₹1,000.

ONDC's focus on creating an inclusive e-commerce ecosystem matches Snapdeal's focus on growing business beyond brands and urban users, the company added.

It is worth noting that Snapdeal first joined the non-profit entity set up by the government back in July 2023.

"With over a decade of experience serving Bharat through lakhs of small and medium enterprises, Snapdeal has a unique and deep understanding of what it takes to serve India's mass market," said Himanshu Chakrawarti, CEO of Snapdeal Market Place.

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