Anand Mahindra's Conviction In India's 'World-Beating' Retail Revolution Grows

Anand Mahindra believes India will lead a digital revolution in the e-commerce space, a view that he’s more confident about after meeting ONDC chief Koshy T.

What Happened? The Mahindra and Mahindra chairman took to Twitter on Wednesday to talk about how his meeting with the ONDC CEO went.

While he steered clear of delving into specifics, he says that he’s convinced that the government-backed e-commerce initiative will “empower India's SMEs to enhance national & international market access.”

“The industry should help their supplier ecosystems leverage this opportunity—or get left behind!” remarked a bullish Mahindra.

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The billionaire businessman reminded his Twitter followers of a tweet from April 2022 when he’d remarked that ONDC could be the beginning of a “world-beating retail revolution”.

“This will democratize e-commerce, liberating us from the dominance of a few giants & empowering millions of small shop owners,” the veteran businessman had asserted then.

Why it Matters? ONDC is a network that will enable the display of products and services from all participating e-commerce platforms in search results across all apps.

The network is currently in the beta phase and has conducted pilots in select cities.

The central government-backed platform aims to even the playing field for e-commerce giants and offline retailers who have been crying foul at major e-tailers for monopolizing online retail.

Photo by World Economic Forum on Flickr

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