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SonyLIV
Why Netflix, Prime Video And Hotstar Are Moving Away From The Binge-Watching Model
Streaming giants are steadily shifting to scheduled releases, blending instant availability with anticipation. The new strategy aims to target the family-friendly demographic of viewers with the end goal of improving user retention.
SonyLIV's Ad Head Explains Why Subscription-Only Models Don't Work For Most OTT Platforms
Why Netflix, Prime Video And Hotstar Are Moving Away From The Binge-Watching Model
SonyLIV's Ad Head Explains Why Subscription-Only Models Don't Work For Most OTT Platforms
