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Khatri said that as his brand transformed, with its focus on fitness and health, there no was no better person to represent Noise than Virat Kohli.

Noise CEO Reveals Why They Choose Virat Kohli As Brand Ambassador: &#39;We Wanted Someone People Look Up To...&#39;

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The latter half of 2023 witnessed a surplus of inventory despite multiple product launches and festive season promotions. This excess led to a 15.4% drop in the average selling price (ASP) of wearables.

Smartwatches And Earwear Lead India&#39;s 34% Growth In Wearables

Smartwatch popularity in India

Noise has ascended the global ranks, securing its position as the third-largest smartwatch brand by shipment share for the quarter.

India&#39;s Smartwatch Surge Outpaces Global Growth With 70% YoY Uptick: Report

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