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The new government initiative is expected to push e-commerce companies to address legitimate consumer complaints instead of suppressing unfavorable feedback.

Amazon, Flipkart, And Myntra Face New Mandate To Stop Fake Reviews: Here&#39;s How It Affects You

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Myntra justifies this fee as a charge for the technical expertise, brand aggregation, and post-sales support it offers.

Shopping Splurge Tax? Myntra Adds ₹10 Convenience Fee On Orders Above ₹1,000

Gen Z fashion

Myntra, a fashion portal backed by Flipkart, announced the launch of FWD, an in-platform experience tailored for Gen-Z shoppers that offers additional brands and curated styles.

Myntra Launches New In-Platform Experience For Gen-Z Shoppers

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