Bing vs. Google: Microsoft's Daring Attempt to Outshine Google in the Search Game - Microsoft (NASDAQ:MSFT)

Microsoft Corp MSFT on Tuesday started making available to users a host of AI upgrades, including ChatGPT, its search engine Bing and to cloud services as it strives to narrow the gap with Alphabet Inc's GOOG GOOGL Google.
Among fundamental changes is the rollout of live search results from Bing to ChatGPT, Reuters cites Microsoft at its annual Microsoft Build conference.
Microsoft also expanded its plug-ins for Bing, enabling seamless business transactions with consumers in its search engine.
Now the tool can help a web surfer looking for dinner ideas with a suggested recipe and ingredients for order from Instacart in a single click, said Yusuf Mehdi, Microsoft's consumer chief marketing officer.
The updates to Bing are part of Microsoft's effort to capture more of the estimated $286 billion market for search advertising globally.
Google has also recently showcased generative AI upgrades for its search engine. Bard, Google's standalone competitor to ChatGPT, is available and already includes answers from Google's search results.
Microsoft's new cloud service features allow businesses to build plug-ins connecting to Microsoft 365 Copilot, its enterprise AI assistant.
It promised to make an AI assistant, or copilot, available as a preview for some users of its widespread Windows operating system starting in June. Microsoft also announced ways it is helping consumers determine if it's AI-generated an image or video, similar to Google.
Price Action: MSFT shares traded lower by 0.03% at $315.15 premarket on the last check Wednesday.

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