Walmart Spices Up Amazon Rivalry By Collaborating With Paramount - Report
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  • Walmart Inc WMT collaborated with Paramount Global PARA to offer Paramount+ streaming service to the subscribers of its membership program. 
  • Members of Walmart+ will now enjoy access to Paramount's "essential" plan, which costs $4.99 per month and includes commercials. 
  • It also offers a $9.99-per-month service without ads.
  • Walmart+ membership costs $12.95 per month or $98 per year and includes free shipping on orders and discounts on fuel, and a free six-month subscription to Spotify Technology S.A.'s SPOT premium music service Reuters reports.
  • Amazon.com Inc's AMZN Prime offers free shipping and video and music streaming services. 
  • An Amazon Prime membership costs $14.99 per month or $139 per year.
  • Alphabet Inc GOOG GOOGL YouTube has also joined the likes of Amazon.com Inc AMZN and Apple Inc AAPL, which all have their hubs to sell streaming video services. 
  • It marks an attractive opportunity for the streaming companies which battled subscriber losses following pandemic recovery and macro slowdown.
  • Price Action: WMT shares traded higher by 3.77% at $137.57 in the premarket on the last check Tuesday.
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