Zomato Xtreme, the well-liked food delivery service, is preparing for a return in a new guise, as per a report by The Economic Times.

What Happened: Zomato Xtreme is all set to make a comeback, albeit in a different form, a report from the outlet said. The specifics of the overhauled service are yet to be revealed.

In its earlier iteration, Zomato Xtreme made use of the company’s food delivery fleet to serve both small and large merchants for intracity package deliveries of up to 10 kilograms.

This approach was similar to services offered by Flipkart-backed Shadowfax and Tiger Global-funded Porter. Additionally, Zomato Xtremehad also partnered with the e-pharmacy platform Tata 1mg for last-mile deliveries.

Launched in October last year, the focus of Xtreme is now being redefined to reportedly focus on the core food delivery strength. This may be an experiment that the company may or may not choose to scale, sources cited by the outlet added.

See Also: What’s Going On With HDFC Bank Share Price Today?

The business model for the new offering is still being developed, but it is anticipated to follow Zomato’s existing distance-based fee structure, ET reported. The project is being managed by Zomato’s food delivery team. However, in response to a series of questions from ET, a Zomato spokesperson stated that the claims are baseless and not true.

The potential development comes as the food delivery market tightens in India with the anticipated public debut of Swiggy. Earlier this month, Swiggy launched its new service called Bolt, which promises meal delivery in just 10 minutes.

This initiative is currently offered in major cities, including Bengaluru, Hyderabad, Mumbai, Chennai, Delhi, and Pune. Now the return of Zomato Xtreme, a service that had previously enjoyed popularity among food enthusiasts, is likely to add to the competitive landscape of the industry.

Read Next: Reliance Opens In Red After Mixed Bag Q2 Performance Cautions Analysts