Grayscale has launched a new trust designed to offer institutional investors exposure to Dogecoin DOGE/USD, marking a notable step in the evolution of meme coins as investable assets.

What Happened: The company announced the product on Friday, emphasizing the increasing demand for structured financial products tied to cryptocurrencies.

Rayhaneh Sharif-Askary, head of product and research at Grayscale, highlighted Dogecoin's appeal as a low-cost, high-speed transaction cryptocurrency.

She noted that its affordability and efficiency make it particularly useful for cross-border remittances, especially in regions where access to traditional banking services remains limited.

The launch of the Dogecoin Trust follows a broader industry trend of increasing institutional interest in meme coins.

Since Donald Trump's election victory, asset managers have begun filing applications for meme coin-based exchange-traded funds (ETFs), including those focused on DOGE.

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Why It Matters: This shift comes in stark contrast to the regulatory stance under former SEC Chair Gary Gensler, whose administration maintained a restrictive approach toward crypto-related financial products.

Under the new administration, expectations of more favorable policies have encouraged investment firms to explore meme coin offerings as part of a broader strategy to integrate crypto into traditional finance.

With a market capitalization approaching $50 billion, Dogecoin remains the most prominent memecoin.

Over the past year, its value has tripled, with a notable price surge occurring in the weeks following Trump's election.

By introducing trusts and potential ETFs, institutional investors now have a regulated pathway to gain exposure to DOGE without the complexities of direct ownership.

Such products could facilitate greater adoption, enabling meme coins to expand beyond speculative trading and into structured financial markets.

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