In a monumental moment for cannabis culture, 7,000 joints were simultaneously lit at the Hall of Flowers festival in Santa Rosa, California, setting a new world record. At precisely 4:20 p.m., thousands of attendees came together to spark up in unison, making history at one of the most iconic cannabis events of the year.

Held at the Sonoma County fairgrounds, Hall of Flowers has long been a celebration of the cannabis industry, but this year, it reached new heights—literally and figuratively. The record-breaking feat was captured by aerial drones as the massive crowd ignited their joints in perfect synchronization, a moment that will go down as a high point in cannabis folklore.

"The energy was electric, the vibe was unparalleled, and it was amazing to see everyone come together to set this record," said Hall of Flowers co-founder Rama Mayo. "This event has always been about celebrating the best of our community, and today we took that celebration to the next level."

OCB Rolling Papers, the brand that provided the papers for the event, played a key role in organizing the historic session. "OCB has been the rolling paper preferred by connoisseurs for generations," said Andrew Osterman, OCB's marketing director. "Crafted by French artisans using responsibly harvested, dye-free, chlorine-free fibers, our papers are designed to enhance the natural flavor of the smoke. Hall of Flowers provided the perfect setting to celebrate the craft of rolling and the ritual of a perfect smoke."

The festival itself gathered more than 13,000 cannabis enthusiasts, featuring more than 300 vendors showcasing the latest innovations in the industry. In addition the record-breaking session, attendees enjoyed live music, food trucks, product demonstrations and immersive brand experiences, including OCB's collaboration with Seth Rogen's Houseplant, where the Houseplant by OCB lounge offered festival goers a chance to sample the new line of rolling papers and smoking accessories.

As the smoke cleared, it was clear that this wasn't just a stunt, but a celebration of cannabis culture at its finest. "This record isn't just about numbers," said Mayo. "It's about community, unity, and the shared love of the plant. We made history together."

The world record set at Hall of Flowers will undoubtedly be remembered as a defining moment, not just for the festival but for the cannabis industry as a whole, cementing its place in both mainstream culture and historical achievements.

This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.