New Frontier Data and Hearst announced a new partnership to offer an all-in-one marketing and customer acquisition solution for the cannabis industry.

The collaboration combines Hearst's extensive online and offline publishing capabilities with NXTeck's precise cannabis audience targeting.

About The Partnership

The partnership aims to provide cannabis companies with the tools necessary to identify, attract and acquire new customers through trusted mainstream media channels.

Gary Allen, CEO of New Frontier Data, highlighted the goal of delivering a thousand new customers for every dispensary and the need for a media-buying partner on the scale of Hearst. "New Frontier Data’s goal of helping deliver a thousand new customers for every dispensary seems unattainable until you realize more than 90 percent of dispensaries have less than one percent market share."

Hearst, the world's longest active publishing company, brings its experience in guiding cannabis marketing efforts and complements NXTeck as a trusted source of cannabis consumer targeting data.

The partnership offers unprecedented media-buying power and affordable access to brand messaging and creative capabilities.

Ryan Shiner, COO of ReLeaf Shop, praised the insights provided by NXTeck and the credibility gained by working with Hearst's team.

"New Frontier Data’s unmatched cannabis consumer data enables precise consumer targeting and message tailoring. With mainstream media, this moves cannabis marketing from the fringes to front and center," said Jason Paredes, director of business development for The San Antonio Express-News, emphasizing the game-changing aspect of providing a safe and efficient marketing onramp to mature publishers, moving cannabis marketing to the forefront.

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