Nike Inc. NKE engages in the design, development, marketing, and sale of athletic footwear, apparel, equipment, accessories, and services worldwide.

It is set to report its Q3 2025 earnings on March 20. Wall Street analysts expect the company to post EPS of $0.28, down from $0.77 in the year-ago period. According to Benzinga Pro, quarterly revenue is expected to reach $11.03 billion, down from $12.43 billion in the previous year.

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If You Bought Nike Stock 10 Years Ago

The company's stock traded at approximately $46.67 per share 10 years ago. If you had invested $10,000, you could have bought roughly 214 shares. Currently, shares trade at $76.72, meaning your investment's value could have grown to $16,439 from stock price appreciation alone. However, Nike also paid dividends during these 10 years. 

Nike's dividend yield is currently 2.09%. Over the last 10 years, it has paid about $10.24 in dividends per share, which means you could have made $2,194 from dividends alone. 

Summing up $16,439 and $2,194, we end up with the final value of your investment, which is $18,633. This is how much you could have made if you had invested $10,000 in Nike stock 10 years ago. This means a total return of 86.33%. However, this figure is significantly below the S&P 500 total return for the same period, which was 232.25%.

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What Could The Next 10 Years Bring? 

Nike has a consensus rating of "Buy" and a price target of $91.62 based on the ratings of 31 analysts. The price target implies more than 19% potential upside from the current stock price.

On Dec. 19, the company announced its Q2 2025 earnings, posting revenues of $12.35 billion, beating analyst estimates of $12.13 billion, as reported by Benzinga. The company reported Q2 earnings of $0.78 per share, beating analyst estimates of EPS of $0.65.

Total revenues were down 8% year-over-year. North America sales were down about 8%, Greater China sales were down about 8%, European sales fell 7% and Asia Pacific and Latin American sales were down 3%.

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Nike Direct revenues were $5 billion in the quarter, down 13% year-over-year. Nike Brand revenues totaled $12 billion, down 7%, and Wholesale revenues fell 3% to $6.9 billion.

"We're taking immediate action to reposition our business, so we can get back to driving long-term shareholder value. Our team is ready to go, and I'm confident you will see more moments of Nike being Nike again," said Nike CEO Elliott Hill.

Check out this article by Benzinga for 26 analysts' insights on Nike.

Given the expected upside potential of 19%, growth-focused investors may find Nike stock attractive. Furthermore, they can benefit from the company's solid dividend yield of 2.09% and consistent hikes. Nike has raised its dividend consecutively for the last 23 years.

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