Deep-pocketed investors have adopted a bearish approach towards Booking Holdings BKNG, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in BKNG usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 55 extraordinary options activities for Booking Holdings. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 36% leaning bullish and 41% bearish. Among these notable options, 26 are puts, totaling $2,225,432, and 29 are calls, amounting to $1,849,820.
Expected Price Movements
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $4200.0 to $5100.0 for Booking Holdings over the last 3 months.
Volume & Open Interest Trends
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Booking Holdings's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Booking Holdings's significant trades, within a strike price range of $4200.0 to $5100.0, over the past month.
Booking Holdings 30-Day Option Volume & Interest Snapshot
Biggest Options Spotted:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| BKNG | PUT | TRADE | NEUTRAL | 01/16/26 | $607.5 | $579.2 | $591.2 | $5000.00 | $1.1M | 67 | 20 |
| BKNG | CALL | TRADE | BEARISH | 01/16/26 | $435.2 | $407.3 | $405.8 | $5000.00 | $811.6K | 56 | 22 |
| BKNG | CALL | TRADE | BEARISH | 06/18/26 | $800.0 | $777.0 | $777.0 | $4600.00 | $77.7K | 7 | 1 |
| BKNG | PUT | SWEEP | BEARISH | 04/04/25 | $228.3 | $219.6 | $228.3 | $4910.00 | $68.4K | 2 | 3 |
| BKNG | PUT | TRADE | BEARISH | 01/16/26 | $659.1 | $637.5 | $659.1 | $5100.00 | $65.9K | 11 | 0 |
About Booking Holdings
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Following our analysis of the options activities associated with Booking Holdings, we pivot to a closer look at the company's own performance.
Booking Holdings's Current Market Status
- Trading volume stands at 43,093, with BKNG's price up by 1.72%, positioned at $4696.85.
- RSI indicators show the stock to be is currently neutral between overbought and oversold.
- Earnings announcement expected in 38 days.
What The Experts Say On Booking Holdings
1 market experts have recently issued ratings for this stock, with a consensus target price of $6100.0.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. Click here for access. * An analyst from Citizens Capital Markets downgraded its action to Market Outperform with a price target of $6100.
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for Booking Holdings, Benzinga Pro gives you real-time options trades alerts.
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