Nvidia Corp NVDA continued to hit the headlines for going uncompromising in its China ambitions and continued artificial intelligence endeavors.

The chip designer plans to introduce three new chips in China to balance the U.S.'s technology sanctions and its leading market. Nvidia commanded over 90% of China's $7 billion AI chip market.

Meanwhile, at a ceremony in Taipei, tech leaders, including Nvidia CEO Jensen Huang, gathered to felicitate Taiwan Semiconductor Manufacturing Co TSM founder Morris Chang, Digitimes reports. 

Huang credited Chang's pivotal role in Nvidia's success, stating that TSMC's unparalleled support for its customers' evolving needs made Nvidia's achievements possible. 

He emphasized that TSMC's unique approach to customer service and rapid technological advancement has been crucial for the AI revolution, surpassing the impact of PCs, networks, and mobile phones. 

Huang also referenced the significant influence of TSMC in the global chip industry.

Previous reports indicated Nvidia reaching out to Samsung Electronics Co SSNLF as TSMC struggled with chock-a-block production thanks to the AI demand frenzy. 

Price Action: NVDA shares traded higher by 0.37% at $471.25 premarket on the last check Friday.