Bharti Airtel has entered a strategic alliance with Apple to provide exclusive offers of Apple TV+ and Apple Music to its Indian customers.
What Happened: Airtel Xstream customers will be able enjoy content on Apple TV+ with premium Airtel WiFi and postpaid plans, the company said in a press release on Tuesday. Wynk Premium users will receive exclusive offers from Airtel for Apple Music, it added.
The exclusive Apple Music and Apple TV+ offers will be rolled out to Airtel customers in India later this year.
See Also: Amazon Rolls Out AI Shopping Assistant Rufus In India
Amit Tripathi, the chief marketing officer and executive vice president of customer experience for Bharti Airtel, expressed his views on the partnership, stating, "Apple and Airtel are natural partners who strive to bring excellence to customer experience. We also share the common vision of serving the entertainment needs of Indian users. This partnership with Apple will provide immense value to our customers since they will now have access to the best content and entertainment globally."
“We are thrilled that Airtel customers in India will soon be able to enjoy all of the incredible content on Apple TV+ and Apple Music,” Oliver Schusser, vice president of Apple Music and international content said.
Price Action: Shares of Bharti Airtel were up 0.55% to ₹1,521.90 on Tuesday.
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