Indian shooting sensation, Manu Bhaker, has seen a remarkable increase in her endorsement fee, which has now soared to ₹1.5 crore per deal after her commendable performance at the Olympics.

What Happened: Bhaker’s recent achievements at the Olympics, where she won two bronze medals, have garnered the interest of more than 40 brands, reported Times of India. This has resulted in a significant rise in her endorsement fee, mirroring her escalating popularity and influence in the sports world.

See Also: Britannia Q1 Net Profit Jumps 11% To ₹506 Cr

Neerav Tomar, CEO of IOS Sports & Entertainment, the firm managing Bhaker, informed Times of India that they had received approximately 40 inquiries in just the past few days.

“Her brand value, of course, has jumped five to six folds. So, anything we were doing before was in the vicinity of ₹20-25 lakhs, now it has gone to the region of about ₹1.5 crore for one deal of endorsements,” Tomar stated.

Bhaker’s team is currently focusing on securing long-term endorsement deals. Her transition from a promising athlete to a sought-after sports icon is clear. Her accomplishments and the surge in her endorsements highlight her growing influence and success in sports.

Why It Matters: Bhaker’s rise in endorsement fees is a testament to her growing stature in the world of sports. Her success at the Olympics has not only brought her fame but also increased her marketability, making her a desirable brand ambassador for various companies.

This surge in endorsement fees also reflects the increasing value of athletes in India, where sports other than cricket are gaining popularity and recognition.

Read Next: Titan Q1 Net Profit Came In Flat At ₹770 Cr In Line With Estimates

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Photo courtesy: Wikimedia